(Reporting in vaxx-boosted, by the way.)
Have been noting hither and yon stuff about blokes 'looksmaxxing' and 'mogging' (which apparently does not involve cats? is there some reference to tomcats facing off and fluffing out their fur? probably not. Who knows.)
This is yet another of those things That Blokez Do apparently in order to attract the opposite sex and I do not think it is because I am Old, and my tastes were formed in A Different Day, that I feel that there is a significant Failure To Do The Research about What Actually Pulls The Chixx.
Not that this is exactly a new phenomenon, when I was reviewing those books on yoof culture in the 60s/early 70s, I was thinking that various of the paths being pursued by (presumably) cis het men, because Teh Gayz were in separate chapters, did not seem to me necessarily terribly productive - maybe being a great dancer, but not if it was all about him showing off moves, ditto the being A Mod Face.
And after all the idea that women only go for men who look a certain way is to laugh at, cites yet again the instance of The Late Rock Star Historian, who was a scruff who was not perhaps quite at the John Wilkes level of having serious disadvantages in the way of appearance to overcome but was - well, I suppose it depends on the artist you're thinking of and there were painters who would have turned out an excellent oil-painting of him but was hardly of male-model looks. But was if not of universal appeal, considerably popular with the opposite sex.
We are frankly not surprised at reports that young women are eschewing the dating game, because what it turns up is very likely young men blatting on about their self-maintenance regime and probably trying to shill for supplements and peptides.
Am also given to wonder whether the people who follow these creatures are all acolytes of their maxxingmessage, or whether at least some % are treating them as the modern equivalent of the old-style freakshow. (Though for all I know, in the darker reaches of the internet you can find videos of men biting the heads off chickens and so on.)
While I was thinking that it would be preferable for them to contemplate upon the natural world and build bowers for, or offer particularly attractive stones to, the objects of their interest, I also became cynical as to whether female bower birds and penguins are quite so appreciative of these efforts as naturalists would have us suppose. ('Him and his bloody bowers' - 'Not another pebble')