Posted by aninfiniteweirdo
https://fanhackers.tumblr.com/post/805521163635834880
In previous posts, I have talked about data fandom and fan labour as something inherently linked to commercialization. In a paper I read, though, I discovered a case where data fandom was used as a tool – both to achieve certain goals on social media directly and to transform the participants’ fannish identity.
When the Dallas police launched the app iWatch Dallas for people to report law-breaking demonstrators, K-pop fans flooded the Dallas police official Twitter account with random K-pop videos—and many of these videos were fan cams. The app was disabled due to “technical issues” within a day, possibly because of such negative reactions on social media (Alexander 2020). Later, many K-pop fans spammed racist, white supremacist Twitter hashtags, such as #WhiteLivesMatter, with fan cams, eventually leading to these tags’ trending under the “K-pop” category on Twitter (Aswad 2020).
Zhang, Muxin. 2024. “Fandom Image Making and the Fan Gaze in Transnational K-pop Fan Cam Culture.” In “Fandom and Platforms,” edited by Maria K. Alberto, Effie Sapuridis, and Lesley Willard, special issue, Transformative Works and Cultures, no. 42. https://doi.org/10.3983/twc.2024.2463.
Fans in general are certainly very aware of discourse about them and their activities – that is the entire premise of this blog. It is more of a question of whether a transformative approach is accessible, not if we are aware that alternatives might be needed.
However, Zhang also shows that this use of fancams was not universal among stans. The difference is made between North American fans and South Korean fans and this difference is attributed to the identification with an idol’s success.
This identification might be very well grounded in the way the industry operates.
(…) fan leaders are portrayed as individual opinion leaders or fan clubs (formal or informal) who set the agenda and organize the collective action of daily fan activities, while they also function as intermediaries maintaining a close communication with the idol’s media companies and uniting individual fans.
Wu, Xueyin. 2021. “Fan Leaders’ Control on Xiao Zhan’s Chinese Fan Community.” Transformative Works and Cultures, no. 36. https://doi.org/10.3983/twc.2021.2053.
Because of this coordination between the media company and fan leaders, the activities of fans can have an impact of the idol’s reputation and thus success. This responsibility is not shared by the North American fans.
In this way, while all the fans described can identify with their bias but it is an identification that is expressed in different ways which leaves them with different ways of expressing their fannish identity. Though, we are only looking at one case here, it already reveals some of the complexities and nuances we can encounter in fandom.
Szabó Dorottya
https://fanhackers.tumblr.com/post/805521163635834880